IPv6 Stands for “Internet Protocol version 6.” IPv6 is the most recent version of the Internet Protocol (IP). It provides an identification and location system for internet-connected devices, assigning IP addresses to devices that help network equipment route traffic. IPv6 is gradually replacing the previous standard, IPv4, and resolves the problem of IPv4 address exhaustion. …
JavaScript JavaScript is a programming language commonly used in web development. It was originally developed by Netscape as a means to add dynamic and interactive elements to websites. While JavaScript is influenced by Java, the syntax is more similar to C and is based on ECMAScript, a scripting language developed by Sun Microsystems. JavaScript is …
Jitter Jitter, in networking, refers to small intermittent delays during data transfers. It can be caused by a number of factors including network congestion, collisions, and signal interference. Technically, jitter is the variation in latency — the delay between when a signal is transmitted and when it is received. All networks experience some amount of …
jQuery jQuery is a JavaScript library that allows web developers to add extra functionality to their websites. It is open source and provided for free under the MIT license. In recent years, jQuery has become the most popular JavaScript library used in web development. To implement jQuery, a web developer simply needs to reference the …
Keep-Alive Keep-Alive is an HTTP header that allows a web server to use a single connection for multiple requests from a web browser. Servers running HTTP/1 often have keep-alive turned on to improve website performance. The keep-alive header is not used in HTTP/2 since it is the default behavior of the HTTP/2 protocol. When Keep-Alive …
Lag Lag is a slow response from a computer. It can describe any device that responds slower than expected, though it is most often used in online gaming. Video game lag is generally caused by one of two factors: A slow computer A slow Internet connection If you are playing an online multiplayer game and …
Landing Page A landing page is an informational or promotional webpage a user “lands on” after clicking a link. Most online advertisements link to a landing page that corresponds with the content of the ad. Landing pages often have a simple design and a primary call to action, such as “Learn More,” “Download Now,” or …
Lazy Loading Lazy loading is a programming technique that delays loading resources until they are needed. A common example is a webpage that defers loading images until the user scrolls to their location within the page. Lazy loading is used on the web and in software programs, such as mobile and desktop applications. Lazy Loading …
Lead Lead (pronounced “leed”) is a marketing term that describes a connection made with a potential customer or client. The goal of most online advertising is to generate leads, which may “lead” to sales or subscriptions for a company or organization. The process of creating leads on the Internet is called online lead generation. This …
Leaderboard A leaderboard ad is a wide advertisement that appears at the top of a web page before any of the page’s content. It is one of the standard sizes used across all Internet advertising platforms. It has a standard size of 728 pixels wide by 90 pixels tall (728×90). Leaderboard ads can be either …